Why Orlando Remains Florida’s Hottest Market for Real Estate and Business Growth
Despite recent Census data indicating a moderated pace of migration to Florida, Orlando’s multifamily real estate sector has emerged as a top performer—cementing its position as one of the most resilient and opportunity-rich markets in the state.
In the past year alone, Orlando led all primary Florida markets in apartment demand, with more than 12,600 units absorbed—outpacing Tampa by over 1,400 units and exceeding combined demand in Miami and Fort Lauderdale. This is more than a data point—it’s a clear signal: Orlando is not just recovering; it’s leading.
A Surge in High-Quality Demand
2024 marked Orlando’s second-best year on record for net absorption, outperforming its long-term average by a staggering 80%. Despite nearly 12,000 new units delivered, vacancy rates still declined by 100 basis points year-over-year—a powerful testament to the region’s exceptional renter demand. Notably, 90% of all absorption was in four- and five-star apartment units, underscoring the market’s appetite for upscale living and long-term investment value.
Early 2025 is already showing strong momentum, with Q1 absorption estimated at 3,000 units, potentially making it the third-strongest first quarter in Orlando’s history. These figures point to sustained market strength and confirm that Orlando is far from slowing down.
A Perfect Moment for Investors and Developers
While new construction is slowing—due to high land, material, and labor costs, plus elevated interest rates—this presents a golden window for savvy investors. Less competition in new development means current and near-future projects face a favorable supply-demand balance. Projects that launch now or soon will likely hit the market just as rent growth begins to rebound in late 2025, with a full return to pre-pandemic norms projected by 2026.
At the same time, international migration is reshaping Central Florida, bringing new talent, diversity, and long-term residents—strengthening the rental market and creating sustained housing demand.
Orlando: The Smart Place to Launch and Scale
For entrepreneurs, developers, and investors alike, Orlando is the ideal launchpad. From real estate to hospitality to service industries, the region offers:
- A growing and globally connected population
- A pro-business climate with strong consumer demand
- A unique tourism economy blended with long-term residential stability
- Affordable entry points compared to South Florida markets
- A hunger for innovation and high-end product
Whether you’re investing, building, or starting a business—Orlando offers unmatched upside and staying power.
Source: Lisa McNatt Costar.com – Excerpt Above Rodrigo Schiavo
